The Indisputable Truth: We Believe
Today's socially addicted consumers want everything their way, all the time, wherever they are, whenever they feel like it. They want it for free too, but they may not want it at all tomorrow.
Increasingly, this means that they expect brands to provide content – for free – within the places they spend the majority of their time; their social media sites of choice - be that Facebook, MySpace, twitter, Bebo or YouTube.
Brands can no longer expect consumers to go to them; brands have to go to consumers, to where they are spending the vast majority of their time online.
In return, the consumer will gladly lend you their ears, eyes, hearts, minds and mouths.
In other words, they’ll become your brand advocates - if you give them what they see as fair value exchange; such as free music.
