We’re excited to announce that True Anthem now supports publishing to YouTube, including YouTube Shorts! This powerful new integration allows you to seamlessly manage your YouTube strategy, alongside other social platforms, all from within the True Anthem Dashboard.
Highlights of True Anthem’s integration with YouTube include:
- Effortless Publishing: Schedule and publish YouTube videos and Shorts directly from the True Anthem platform.
- Centralized Management: Streamline your workflow by managing all your social video publishing in one place for better organization and efficiency.
- Unified Analytics: Gain valuable insight into your YouTube performance alongside other social platforms.
With True Anthem, you can streamline your workflow, save time, and maximize your performance across social platforms.
Ready to get started?
If you’re already a True Anthem user and wish to start using YouTube, you can easily connect your YouTube channel directly within the True Anthem Dashboard.
Mastering Video Content
Once you’ve connected a YouTube channel, you can use True Anthem to schedule and publish long-form videos and Shorts on YouTube. Our platform will help you optimize your video content, ensuring it reaches the right audience at the right time.
YouTube Best Practices
Strong Video Titles
When selecting a title, it’s crucial to ensure it is both SEO-friendly and intriguing. In addition, it should address a viewer’s question and be concise. For example, “How to Make a Cutting Board with No Power Tools” is a stronger video title compared to “Easy DIY Project.” As a result, the former title is more likely to attract viewers.
Video Description:
To improve your chances of surfacing in search results improve if you concentrate your keywords within the first two sentences of the description but do not simply repeat your video’s title. Including a call-to-action and hashtags is a best practice for video descriptions.
Selective Tags
This field is YouTube’s metadata and plays a significant role in your video’s viability. Furthermore, Google recommends using 6-12 tags that are both descriptive and accurate to your video’s subject matter.
Thumbnail Approach
It’s important to note that Google has cited videos featuring custom thumbnails as outperforming those that use a video frame as the thumbnail. Additionally, featuring people in your thumbnail tends to outperform thumbnails that only feature graphic elements. Finally, thumbnails that include text should ideally be three words or less. Creating a compelling thumbnail can significantly impact your video’s success.
Additional Resources
To help you make the most of this new feature, we’ve compiled several resources:
- YouTube Strategy Guide for Publishers
- Using YouTube as a Search Engine
- How to Increase YouTube Engagement
- Understanding YouTube Shorts
- The Importance of YouTube Shorts for Publishers
These guides offer valuable insights and strategies to expand your YouTube presence and drive engagement.
By combining the power of True Anthem with YouTube, you can streamline your video publishing workflow, save time, and maximize your success on YouTube.
If you are ready to grow traffic or automate aspects of your daily social media workflow, please submit a request for a product demo.
