Author: Allie Gravitt

Facebook has been intentionally vague about their algorithm since the beginning. What do they promote? What gets buried? If you’re a publisher, it can feel like your entire social media load is figuring out how to trick platforms into showing your audience what you post. IN a rare moment of transparency, Facebook has decided to share some Content Distribution Guidelines to help shed some light on how they’re distributing content.

Coming up with good content for social media platforms is hard. Really hard. You have to consider images, video, audio, captions, and make sure everything is engaging, on brand, and high quality. It’s a lot, right?

Social publishing has become essential for everyone, but it’s especially urgent for content creators and publishers.