If your business is on Instagram, you’ve probably seen many changes in the last few years. Most significantly, Instagram is no longer a photo-sharing platform. Reels (link to Facebook/Reel blog) have taken over the world, and Instagram has succumbed to the short video content trend. 

Stories have also become more integral in strategy and boosting engagement. So how do these new trends affect how often you post? Are there best times to post on Instagram that will give you the magic results? Not exactly, but there are better times to catch your audience than others if you know where to find the data.

Instagram Factors Affecting Posting 

How often you post on Instagram is not as simple as Googling “When should I post?” Many factors go into deciding how much content you should produce and what time you should publish based on your audience and niche. 

If you’re already on Instagram, consider these factors first: 

• What do my Instagram analytics show? 
• What are the demographics of my audience? 
• What type of content is my business consistently posting? Reels, photos, stories? 
• Which posts have the highest engagement, and what do they have in common? 

Before you revamp your strategy, you want to take stock of what’s working. Don’t drop a time or type of content performing well just because it’s outside the recommended best times to post on Instagram. Concentrate more on adding to what you’re already doing to build upon your hard work. 

Best Times to Post on Instagram 2023

As of July 2022, there were over 1.4 billion users on Instagram, equivalent to about 18% of people on Earth. How can you possibly predict when most of these users are online? Truthfully, that’s not what your goal should be as a publisher on social media.

You could search the internet and find plenty of articles that tell you the suggested days and times when most users are active, but the most popular times may not fit your specific audience. A better strategy would be to analyze your audience and determine when they are more likely to be active. This will give you a better chance at connecting with more users who will grow your platform and engage with your content.

Now, if you’re starting or want to test the waters with your audience, it’s perfectly fine to go with generalized data on the most popular days and times. However, we still suggest looking in your niche instead of just looking for ‘the most popular times/days to post on Instagram.’ Recently, we analyzed the publishers using our service to pull Instagram posting trends you can use as a springboard.

Here’s what we found:

Worst Time to Post on Instagram 2023

Again, the worst times to post on Instagram will be audience specific. For instance, some data about the best times to post on Instagram shows that the pit for posting on the platform is Sundays, at any time of the day. However, looking at our data above, this is precisely the opposite for publishers.

Try to take general posting suggestions with a grain of salt. Once you determine your audience and begin gathering your own data, those factors will drive your posting schedule in the right direction.

Don’t get stuck playing the algorithm.

True Anthem doesn’t believe in a one-size-fits-all approach to posting on social media. Neither should you. You can hit the sweet spots and follow all the recommendations for posting times by industry type but still fall flat in engagement. Quality content always comes first. If you create quality content your audience loves, you’re bound to reach them one way or another as long as you get it out there. 

True Anthem optimizes the distribution of your content based on real-time data from your website and social media channels, eliminating guesswork and ensuring consistent, data-informed posting. Our dashboard is designed to work smarter, not harder. It intelligently selects your best content for each social platform and posts it at the perfect time. 

True Anthem also provides complete editorial control and customization. Your dashboard lets you quickly find high-performing content, edit headlines, images, post copy, post order, and more. Moreover, True Anthem supports all major social networks in one platform, creating platform-appropriate posts across Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

Contact us to schedule a demo!