Don’t obsess over engagement: Social media metrics to track
Focusing on one KPI is an imbalanced approach that probably will not get you where you want to be. Which KPIs matter for you?
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Focusing on one KPI is an imbalanced approach that probably will not get you where you want to be. Which KPIs matter for you?
Next time somebody is on vacation and you’re scrambling to fill up your social media slots for the week, you can make sure your bases are covered!
I’ve been doing this for a decade or so, and I’ve never seen things shift as fast as they have in the past few months.
Facebook was already looking at launching Facebook Shops. They were planning on a small business survey that painted a rosy picture of the state of
Boosting your Facebook performance is important, but it’s arguably even more important to make sure you aren’t doing things to hurt your page performance.
Creating a swipe-up link in your stories is sort of the Holy Grail of driving Instagram traffic and everybody wants to figure out how to do it.
If you have no idea what a rich pin or a secret board is, you’ve come to the right place! Platform lingo can confuse even
Let’s identify the Internet’s reality in 2020 (and really for the past decade+): Direct traffic doesn’t exist. So how do you drive people to your
The beauty of driving traffic with Pinterest is that you are reaching people who are actively looking for exactly what you have to offer.
The truth is that, while complicated, ignoring one of the largest social platforms could potentially leave a lot of traffic/revenue on the table. Generating traffic