Thinking about trying out Bluesky? Now might be the perfect time. The platform has grown to 6 million users, with 1 million active users each month. While it’s steadily gaining traction, Bluesky is still relatively new–meaning publishers on Bluesky have a real opportunity to make an impact.  

Now, the biggest question is: What the heck do you post on Bluesky? What are other publishers doing on social media in 2025 to gain traction, and will it fit in this space? 

Creating content on a new platform can be intimidating. Let’s take some guesswork out of showing up in this space by discussing some Bluesky content ideas that are performing well. Mix and match these posting tips or start with one at a time to ease in–whatever works best for your team.

Explore Bluesky before you post 

If you’ve already explored Bluesky, you’ll immediately notice that Bluesky is unlike other social media platforms. Beyond its smaller user base and evolving identity, it operates differently than text-based platforms like X(Twitter) and Threads. 

As a decentralized platform, Bluesky users have more control over what they consume and what their feeds generate. To help you understand these differences a little more, we’ve compared Bluesky vs X (Twitter) in more detail. 

Bluesky posting tips for publishers

Given the differences between Bluesky and other platforms, publishers should take a strategic approach to posting. You want to make a strong first impression and leverage all the benefits before the space becomes too crowded. To help, we’ve compiled a list of high-performing posts that can serve as a smooth entry. 

Introduce your brand

Publishers have a better chance of audiences seeing their posts now, making it a perfect time for an introduction. Let your new Bluesky audience know who you are, what they can expect, and what value you bring to the space. Bluesky communities are very close-knit, providing opportunities to find loyal and forever readers.  

Wondering how you should introduce yourself? Start with your current audience that has migrated over. You can access these accounts using the Sky Follower Bridge Chrome extension to see which of your X/Twitter followers went to Bluesky. Ensure your profile is complete before you do this so your audience can recognize you!

Relevant feed research

Rather than guessing what your users in your niche want, see for yourself! Bluesky’s bread and butter is its custom feed option. These are tailored feeds that users can personalize by sorting them into different categories. They function the same way as hashtags and lists to subcategorize. 

Research and explore feeds that align with your brand and niche. Pay attention to what other accounts are posting, what is performing well, and recurring trends. Then, adapt these ideas to fit your unique audience and brand voice. 

Repurpose text-based content 

While Bluesky may function differently, you can still repurpose content to fit. Text-first content will be easy to repurpose here, especially when starting. This is a huge time-saver and allows you to learn the platform without committing too much to new content strategies. 

No worries–there’s no algorithm to flag content from other platforms. Unlike other apps, Bluesky is not looking to condemn repurposed content. Take advantage. 

Controversial or hot-button topics

Bluesky is perfect if you’re a publisher looking for a safe space to express your opinions about sensitive topics or share stories you’re not sure are fit for mainstream. The platform is specially tailored to people looking for spaces where they can talk about sensitive subjects or even avoid them. There is little pressure to address hot-button topics one way or the other. Either way, you feel supported.  

Visual content

Text is important, but visual content also performs well on Bluesky. If engagement matters most to you, these posts are getting the most, especially on custom feeds. Visuals include art, photography, and illustrations. Bluesky has no video yet, but you can get around this by posting some of your videos as GIFs!

More posting tips on Bluesky

Analytics on best practices for Bluesky are still scarce, but some of the steps we recommend for other platforms are proving relevant here, too. 

• Engage with others. Community is the most important value on this platform. Don’t forget to boost and engage with other accounts while finding your voice here. Ask questions and reach out to your audience for suggestions. Never ghost post!
• Use hashtags. Yes, they are here, too! Like many other platforms, hashtags on Bluesky help publishers sort content for their audience. These will be super important to use with custom feeds, as users will have elevated control over what they see. 
• Starter packs. If you have trouble finding your audience, start with Buesky starter packs. These are prepacked lists of accounts, chosen around a theme–personalized invites to bring users right to you. You can create up to 3 custom feeds and recommend up to 150 users to follow with a QR code or link.    

There aren’y many rules on Bluesky right now, giving you freedom to make it your own. Get creative and explore at your own pace, but don’t hesitate to start with simple moves until you get comfortable. All of these Bluesky posting tips are flexible, and can be implemented into similar content strategies you already have.

Want to learn more about Bluesky? Look out for our news updates and guides!