How to drive traffic: There is a better social media strategy
Social media is an important part of any audience. Here’s the thing: Throwing up content online is not going to drive social media traffic.
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Social media is an important part of any audience. Here’s the thing: Throwing up content online is not going to drive social media traffic.
Your social media goals will determine which metrics you should be keeping an eye on. You don’t need to measure everything, every time.
Social media has revolutionized the way people share and consume news. It has become the fastest and easiest way to access current topics worldwide. It is a critical part of the journalism process to reach a large audience, gather insight, interact with their viewers, and share breaking news faster than ever.
Social media distribution is a key piece of any successful publisher’s endeavors. However, social publishing can seem like an endless black hole to which posts must constantly be fed. Elevating social media to a strategic process can be a win across the board.
Social media is an ever-evolving beast. When you think you may have nailed it, an algorithm change or staffing change can completely derail your progress.
Is your caption an after thought? Finding engaging social media captions is an important piece of the puzzle.
Space are hosted by one person and surround a topic of interest. This is how people are using Twitter Spaces in newsrooms.
LinkedIn for publishers is a different beast in the world of social media. Unlike Twitter, Instagram, or Facebook, the focus is narrow: It is a
Setting up your business Twitter profile is probably in your best interest. Some options can help you optimize your profile to make you easier to
Learning how to connect Facebook to Instagram is essential for a few reasons. Mostly, they make you do it. Here’s how to check that box!