How to find your posting cadence on Facebook
What we’re really asking here is this: At what point does the number of post hurt your reach?
December 22, 2020
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What we’re really asking here is this: At what point does the number of post hurt your reach?
There are two types of content recirculation on Facebook: The first is evergreen recirculation. The second is recirculation of recent content. You can get more out of what you’re already creating by recirculating it well!
Spending some time looking at this can help you create a daily schedule that works for you and your team, while getting the most out of the audience you’ve built.
Anybody who has ever done Facebook strategy knows it’s not just about how much you post, but when you do it. These two components can help you strike a critical balance between giving your audience enough and not enough content
Page health is a bit of an elusive concept. You’ve probably heard a consultant or social media guru mention it in reference to how much reach you get from your page. But what elements make a healthy page? And how do you do that?
Good news: The Instagram algorithm is not unbeatable.
Take it one step at a time. You can get to the strategy and content later. Start by setting up your account properly!
Focusing on one KPI is an imbalanced approach that probably will not get you where you want to be. Which KPIs matter for you?
I’ve been doing this for a decade or so, and I’ve never seen things shift as fast as they have in the past few months.
Facebook was already looking at launching Facebook Shops. They were planning on a small business survey that painted a rosy picture of the state of
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