LinkedIn is one of the most popular social networking sites, with 850 million users in more than 200 countries and territories worldwide. It’s also a powerful marketing tool for businesses if used correctly. As the platform has grown, so has the types of content people post. Therefore, to make the most of LinkedIn for your business, it is important to understand engaging LinkedIn posts to drive engagement.
Although the algorithm for the LinkedIn feed is constantly changing and evolving, certain post types have consistently proven to be more effective than others.
Here are the 8 effective LinkedIn post types:
1. Articles
Articles are a great way to show your company’s knowledge and expertise. They also tend to be more evergreen than other types of content, which means they can drive traffic and leads long after they’re published. When writing an article for LinkedIn, make sure it’s well-researched, cited, and written in an informative and interesting way. Also, include a call-to-action (CTA) at the end, so readers know what to do next. Don’t leave them hanging!
2. Status Updates
Status updates are perfect for sharing quick updates about your company or industry, announcing new hires, products, or services, or promoting events, podcasts and webinars. Keep your status updates short and sweet – no one wants to read a novel on LinkedIn! Again, include a CTA if you want people to take action.
3. Videos
Videos are one of the most powerful types of content you can share on LinkedIn. They allow you to show off your company culture, show customer testimonials, spotlight employees or provide an inside look at your products or services. No matter what type of video you create, make sure it’s high quality and provides value for viewers. No one wants to watch a boring video that lacks interesting information or news.
4. Images
Images are a great way to add visual interest to your LinkedIn feed. You can use them to showcase your products, highlight customer testimonials, or add levity to your posts. Just make sure the images you use are high-resolution and relevant to the rest of your post. However, don’t use click-bait images to get clicks because this could be detrimental to your feed.
5. Slideshows
Slideshows are a great way to share more extended snippets of content like eBooks or case studies without overwhelming readers with too much content at once. They also tend to be more engaging, which can help boost your reach and engagement rates. When creating a slideshow for LinkedIn, use high-quality images and clear, concise text. Your offer should be to download whatever you were showcasing in your slideshow.
6. Product Posts
Product posts allow you to showcase a product you sell on your website or another website, such as Amazon or eBay. This type of post contains an image, description, price, and link to the item(s). Product posts are an effective way to promote your products and drive sales.
7. Event Posts
Event posts are for creating an event listing on LinkedIn. They can include the event name, date, time, location, and description. Event postings are a great way to generate interest in your events and sell tickets/registrations. Also, be sure to tag the people speaking at the event so that they can share too!
8. Text Posts
Lastly, text posts are the most basic type of LinkedIn post. They are simply a block of text that can be up to 3000 characters. Text posts are best used for shorter announcements or news you want to share with your connections.
As LinkedIn continues to grow and evolve as a platform, businesses must stay up-to-date on the best ways to use the site to their advantage. And as you can see in this post, there are many different types of LinkedIn posts you can use to reach your audience. Bookmark this post so you can reference it when posting to LinkedIn. Happy posting!
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