Holidays bring people together and give people a sense of community, perfect for social media. For many, though, the holidays can also be stressful and overwhelming. This is an opportunity to humanize yourself as a brand, so here are a few quick tips to help you maximize your content and presence on social media this holiday season.

1. Spread holiday cheer

During a time of year when people are bombarded with long workdays, to-do lists, shopping lists, and cooped up inside on those chilly days, they will log onto social media for entertainment, escape, or maybe even connection to the outside world. Use your holiday social media posts to inspire, lift their spirits, and spread holiday cheer, and they’ll be more likely to like, comment, share, and follow during this time of the year.

Remember the quote from Maya Angelou, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel,”? That applies perfectly to holiday content on social media.

Break out those uplifting stories about human kindness and decency, mix in some kind thoughts, nostalgia, or delectable holiday dessert recipes, and don’t forget to highlight the latest holiday trends or must-have gifts. You are well on your way to capturing a loyal holiday following.

2. Post early and often (but strategically)

Many people are turning to social media platforms during this time of year. According to Statista, “In a 2021 survey, 70 percent of U.S. consumers reported using at least one social network for holiday shopping inspiration, with this usage proving particularly strong among younger generations of shoppers.”

While people log on to get gift ideas, check in with their friends, or share their holiday traditions and updates on their families, the likelihood of your content being seen is pretty high during this season. So now is the time to post and to do it often.

Are you concerned about having enough time to spend on social media posting this year? Here are some helpful tips to help automate social media content for you and your team.

Not sure about the best times to post? Rely on your social media analytics and insight tools to select the perfect times of the day to post content. Most importantly, fill all the post slots. Don’t miss an opportunity to post. The more content, the better!

3. Create a holiday content campaign

One common posting strategy often overlooked is reposting your most successful holiday social media posts from previous years. Your brand’s most liked and shared articles, memes, and videos that are relevant every holiday season can and should be used again year after year. 

Reusable content is the gift that keeps on giving (pun intended)! 

Evergreen recirculation is an essential part of your social marketing strategy, and a holiday content campaign is perfect for that reason. Reusing relevant content each year will make your life easier during this busy time and improve your engagement during the holiday season. 

Read this article if you need a hand with automating your social media campaigns for the holidays.

Not sure which holiday social media posts performed best last year? Check the analytics. Look at your reports from last year and see which posts stood out. If you use a social media posting tool, let the device do the work for you. Check previous posts and engagement and pre-fill those posts now, so you don’t have to stress about them in the weeks to come.

Now is the perfect time to create a usable well of evergreen content for the holidays.

If you use True Anthem, our tool will do the hard work for you! We’ll show you the best performing posts from the past, when you last posted them, and how much engagement they received. All you have to do is click the button, make any edits needed, and add it to your posting queue. Easy peasy! 

Take these three tips and use them now to get ahead of your holiday social media posts this year. Happy Holidays to you and your team, and let it set the tone for a successful and productive New Year!