The rapid evolution of artificial intelligence (AI) has led to significant changes in the social media landscape. By exploring how AI changed social media, we can understand how AI-driven solutions like True Anthem have helped businesses optimize their social media strategies. 

AI has altered social media forever. This year, market research predicts AI in social media will grow to more than $2.1 billion in value compared to $633 million in 2018! Most functions you rely on and enjoy with each platform directly result from AI functions. This technology provides what content shows on your feeds, the ads, the Reels–everything. 

Businesses that use social media for brand growth can capitalize on AI solutions by understanding how social platforms already use it. Let’s look at how AI has grown and changed the industry in the last few years. 

Advertising

AI and social media solutions have been a game changer for advertisers. Ever wonder why you see an ad on Facebook about a vacation rental in the same city you were Googling? It’s not a coincidence. Social media platforms use AI to track user activity, interests, and online behaviors to provide ads and content they are likelier to engage with.  

AI programs can help businesses capitalize on more direct advertising by helping you create higher quality ads with higher PPC rates that put your content in front of the right audience. Companies spend less time and money guessing and earn more revenue from following proven strategies. 

Recommendations 

AI solutions are taking the task of finding new accounts and content away from users and doing it for them. Behind the scenes, social platforms are watching every move and curating a more personalized feed to increase engagement. 

This feature is highly beneficial for businesses looking to attract a larger audience. AI technology can detect a user that may be interested in your content but is slightly outside your usual demographics based on their frequent searches, clicks, followed accounts, and more. 

Content Moderation 

Social media is not always a kind and caring place to be. Social platforms will suspend or shut down accounts with a pattern of abusive comment sections, but it can be a full-time job to spot concerning behavior and get it under control. AI is beneficial in analyzing and moderating comments quickly. Programs can spot spam and bots, block abusive users, and even remove comments a business deems harmful or inappropriate. 

Analytics

Business analytics has become essential for businesses to monitor their activity and reach on social media. This data will help you determine what’s working, what’s not, who you’re reaching, and other essential details about your audience. However, business analytics is not always easy to understand. 

If you’re already using AI to curate your content, the same program can help you interpret your analytics and what it means for your business. AI functions will spot if there has been a shift in your audience or interests so you can switch up your strategy if needed. The programs can also help highlight ideas for evergreen content from organically growing posts. 

How Social Media Platforms Use AI 

Knowing how each platform utilizes AI technology can help you tailor your content more to each account for optimal growth and engagement. Here are some of the primary AI strategies larger social media platforms are using: 

• Facebook: Facial recognition of photos, targeted advertising, moderation of comments/posts, moderates language terms and slang, translations, chatbots. 
• Instagram: Identifying visuals, content recommendations, targeted advertising, spam removal, and comment moderation.
• Twitter: Tweet recommendations, comment moderation, removal of abusive language.
• LinkedIn: Recommendations for jobs, connections, businesses of interest content.
• Snapchat: Facial recognition and features that track your movement and use of filters. 

AI-Driven Social Media Automation: True Anthem

True Anthem is one notable AI-driven solution that has transformed how publishers manage their social media workflow. By leveraging real-time data from publishers’ websites and social media channels, True Anthem uses proprietary algorithms to optimize content distribution. This removes the guesswork involved in posting and helps businesses grow their traffic through data-informed decisions.

True Anthem allows publishers to automate complex social media strategies, covering news and evergreen content. The platform provides complete editorial control, enabling users to fine-tune their content distribution. True Anthem supports posting across multiple social networks, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest, all from a single place.

True Anthem’s clients have praised them for their cutting-edge technology, user-friendly interface, and seamless integration. By using AI-driven tools like True Anthem, businesses can save time, improve their social media presence, and capitalize on the benefits of AI in social media.

In conclusion, AI has significantly changed how social media works, from advertising and recommendations to content moderation and analytics. Platforms like True Anthem demonstrate how businesses can harness the power of AI to optimize their social media strategies and achieve greater online success. Staying informed about emerging AI features and technologies will be crucial for businesses looking to remain competitive in the ever-evolving world of social media.

Ready to find out how to free up your time and automate your social media posts? Contact us to schedule a demo and learn more!