Most publishers are trying to figure out how to increase Facebook engagement, and it requires a more creative approach than it has in the past. Facebook Pages simply do not work the way they used to.
Family and friends’ posts are being seen first in the newsfeed, making it harder than ever for posts from publishers to be seen. Posts that receive the most engagement get noticed the most. The problem is this: the posts must be SEEN for the audience to engage. This can feel like a head-scratcher, but we have the solution to that catch-22!
Here are some tips to ensure you don’t get lost in the shuffle:
The important thing to remember is that figuring out how to increase Facebook engagement is not a one-time thing, and there is no one-size-fits-all solution. However, there are ways to get your content seen.
1. Paid Content
Spending as little as $5 on a paid campaign can help you reach beyond your usual followers. In many cases, it can also ensure that your current followers see your post in their newsfeeds.
Putting some money behind your posts is a simple, effective tactic to use, and it goes a long way when trying to reach more of your readers and followers.
Get our social media and digital publishing updates straight to your inbox
2. Use Facebook Stories to reach more people
People now use Facebook Stories as a quicker, easier way to scroll through their newsfeeds. Stories at the top of their newsfeed are easier to see, and there’s a lot less scrolling and effort involved for Facebook users.
Use this tool to reach people who have stopped scrolling through their newsfeeds. If you haven’t yet, familiarize yourself with this posting method.
3. Videos are getting the most attention right now
Entertaining, humorous, uplifting, or inspirational videos are catching the most attention right now, and for a good reason. We all like to share things that make us laugh, right?
When uploading video content, it’s best to upload it directly to the platform. Sharing a YouTube link, for example, takes users off-platform. This behavior both drops your algorithm rank and adds extra steps for users. You also don’t get the on-platform engagement you need to thrive.
Another tool is Facebook Live. It is an excellent way to engage with your audience in real-time. The algorithm prioritizes live videos, which brings viewers to your page to check out what other content you have. Live videos will keep your posts in their newsfeeds without boosting all your posts.
4. Visuals
Videos aren’t the only way to gain views and engagement, so don’t shy away from mixing up your content. Eye-catching photos, gifs, and memes are a huge trend right now, and this method of communication isn’t going anywhere any time soon. When these posts perform well, they’re an excellent source of evergreen content, keeping your amount of effort minimal with maximum reward.
5. Topics and Timing
Trending topics are a great way to boost engagement. Changing your topics is critical; people tire of the same thing and are ready to move on to the next pretty quickly. Knowing which topics are trending amongst each age group should help you schedule your posts and learn what time of day will reach your target audience.
Options are endless – from world news and politics to health, celebrity gossip, fashion, DIY, and design. Facebook has also adapted hashtags, and this is an excellent way to show up in trending topics.
6. Respond and engage with followers
When it comes to engaging with followers, finding or creating content that allows you to connect with your audience can be tricky.
Try breaking out of the routine posting of articles and asking your followers about a hot topic or issue—then take the time to respond. People want to be heard.
Going live on video is another excellent way to engage with followers. It gives viewers a sense of community that grabs and keeps their attention. Sprinkling these in with your regular content can help boost engagement on your page so you can reach more of your followers organically.
The bottom line is people want to connect with people, not businesses or corporations. The more accessible and authentic your content feels to them, the easier it is to consume. Using these tips will make engaging with your audience on Facebook a piece of cake.
7. Repurpose successful content
You’ve likely had posts that have been a huge success and were shared multiple times. Why not capitalize on the success of those posts by repurposing them? Repurposing content doesn’t mean copying and pasting content from one platform to another. It means taking the core ideas behind your top-performing content and creating new content around this. It’s also an efficient way to keep producing fresh content without starting from scratch every time.
8. The power of user-generated content (UGC)
UGC is any type of content that is created and published by users. This can include blog posts, images, videos, and more. UGC has become an increasingly powerful tool for publishers to use to establish trust with their audience and increase engagement and visibility because readers are more likely to share content that resonates with them.
True Anthem already has the “how to increase engagement on Facebook” strategy. We can help you grow exponentially and flow effortlessly.
