For years, TikTok has reigned as the go-to social media platform for brands and businesses. Thanks to its focus on engagement and rise as a search engine, publishers seeking an ideal audience and online growth have many in-house features at their disposal.
A key feature for online growth in 2025 is profile viewing–a report showing strictly who views your content. This insight can help publishers identify their target audience and highlight similar brands within your niche worth engaging with.
While we don’t know exactly what the future holds for this app, TikTok is still a beneficial tool for publishers. Let’s review the steps for using profile viewing and leveraging this information for your TikTok strategy.
How to use TikTok profile views
The purpose of TikTok profile views is simple: to show you what accounts view your profile in a 30-day window. When paired with other business management features in the app, it’s a valuable tool to really get to know your current and potential readers.
To use the tool, follow these steps:
- Enable “Profile View History” by going to Settings and Privacy>Privacy>Select Profile views and toggle enable.
- Open the TikTok app and go to your profile.
- Tap the footprint icon at the top.
- View the list of users who have recently viewed your profile.
Benefits of TikTok profile views
What do you do with the information once you enable TikTok profile viewing? Here are our favorite ways to leverage this feature.
Create an engagement guide
Engagement on TikTok is crucial to success, and it’s a two-way street: users engage with you, and you engage with your audience. Profile viewing is a great place to start if you’re struggling with your engagement strategy. Click through the accounts you align with on your list and interact with their content to build stronger relationships.
Collaboration potential
TikTokers love a good collaboration. In fact, many users will discover new content through accounts they already follow. Profile viewing can show you other accounts in your niche that might be worth nurturing relationships with for future collaborations. Chances are, if they have already viewed your profile, they will be more willing to engage with your brand if you reach out.
Curating for your audience
Profile views give you a monthly snapshot of who you’re attracting with your content in real time. TikTok demographics will provide a general overview and are handy for developing a strategy for your target audience. However, profile views are the exact accounts that follow you, the kind of users making up the demographics.
Once you can hone in on your audience, curating content becomes much easier. TikTok users thrive off authenticity and personalization, so the more you can tailor your content to a specific audience, the better.
Stronger strategy
You can use TikTok profile viewing as another analytic tool by gauging what you see and adjusting your strategy accordingly. If you see an uptick in profile views after a specific video, that’s a good indicator that you’re on the right track with your content; the same can be said about a drop. This is especially helpful for new types of content you’re experimenting with.
Limitations of TikTok profile viewing
Profile viewing isn’t an all-in-one account management tool. Some TikTok users may not share content or enable the profile viewing history. Without this, you won’t be able to learn too much from their accounts.
Publishers should continue to utilize other social media management tools for broader analytics to measure online success. True Anthem has a multi-platform social media management tool that combines real-time data from your socials and website to identify and rank your best content.
Use profile viewing with TA tools
While it’s certainly not a one-stop solution to success on TikTok, profile viewing is a valuable tool for gaining audience insights and refining your strategy for 2025. By staying consistent with profile views and engagement, publishers can enhance their presence on TikTok and maximize their reach going into 2025.
Profile viewing works best when paired with other analytic social media tools like True Anthem to hone in on that golden audience. Reach out to us or request a demo for some more support.
