Pinterest 2025 Predictions finally dropped for the upcoming year! Why should you care? Tapping into what’s trending on Pinterest can help publishers drive more engagement and traffic through the platform, elevating online growth. It’s where a lot of people are going to be, and if your content is there, too, that’s a great problem to have.
Last year, we did a significant rundown on leveraging Pinterest 2024 trend predictions to spice up your strategy. In this article, we’ll dive deeper into the specific trends and how your content could fit into these sought-after categories.
How publishers can use Pinterest Predicts
First, let’s review the basics. Pinterest Predicts is an annual trending report that forecasts upcoming trends. Rather than fleeting fads, Pinterest trends are long-term predictions focused on content categories and illustrating shifts in consumer behavior.
Each 2025 Pinterest Prediction has a detailed description and featured ‘search terms’ used to find related content. These keywords and phrases help publishers optimize content, boosting its chances of being picked up and pushed by the algorithm.
However, we’re not suggesting you force your content to fit–stay authentic just because Pinterest predicts it. There may be a trend you get lucky with and can leverage for most of your content, but probably not. Pinterest Predictions for publishers are more like idea boards you can use for inspiration. Not set rules for how your content should look.
Pinterest 2025 Predictions
Pinterest 2025 Predictions vary from broad to niche, with some only fitting in specific categories. Be creative, but stay true to your brand mission.
Below, we’ve categorized Pinterest’s trend report with tips for publishers on incorporating them. We’ve also included the generational demographics Pinterest finds most successful with each. Let’s go!
Travel Trends
- Peak Travel: Getting down with the fresh mountain air and elevation vacations on this trend. If your content covers travel or your employees travel often for work, show off anything related to mountain ranges and mountaintop activities. (Gen Z and Gen X)
Entertainment
- Player One: The avatar aesthetic will be extremely popular in 2025. It’s all about digital personas and customization. If you’re in the digital/tech world, you could get into making some content that fits this trend. (Gen Z and Gen X).
Beauty Trends
- Sea Witchery: We’re looking at fewer sea shells and starfish with this trend and more sultry, siren mermaid aesthetics. Popular in fashion and beauty and may be fun to implement for special events or fundraisers (Gen Z and Millenials)
- Goddess Complex: Know your worth in gold; that’s the message here. Embracing feminine power, divine feminism, muses, and all things gold aesthetics everywhere. For publishers, this could be tied to women’s rights and supporting women in the workplace. (Boomers and Gen X)
- Aura Beauty: We’re going back to looks that mimic mood-ring themes. This trend is all about flaunting the colors of the rainbow and being bold, also perfect for events and fundraising work (Gen Z and Boomers)
Fashion
- Moto Boho: All about chunky leather bags, moto boots, and fringe here. Not your hippie boho but more of an urban vibe. If you don’t cover fashion, you can highlight some fashionable employees in the newsroom (Gen Z and Boomers)
- Seeing Double: Match it up! This is an excellent trend for offices to do for behind-the-scenes content. Coordinate your outfits and take some shots. The even better trend for impromptu matching. (Gen Z and Boomers)
- Fisherman Aesthetic: This trend has an effortless and cool fishing town feel. Very laid-back maritime feel and embraces the stripes, cable knit sweaters, and seaside vibe. If you are based in a fishing community, travel to one, or have employees who have the look, highlight it. (Gen Z and Gen X)
Home
- Terra Futura: Sustainable living and recycling content will do well here! This is all about self-sufficient communities, gardens, and spaces that prompt eco-living. A great Trend to highlight local businesses and organizations for collaborations (Boomers and Gen X)
- Primary Play: Let your inner child shine with funky furniture, murals, and adult spaces taken over by fun. Very playful and youthful. If you have a unique newsroom with these features, show it off. (Gen Z and Gen X)
- Mix & Maximalist: If you haven’t guessed by now, 2025 is about doing more. This one is about mixing it all with bold and electric patterns and prints. Lots of texture and layering. (Gen X and Boomer)
Parenting
- Nesting Parties: Support parents or highlight employees’ expectations in your newsroom by hosting a nesting party. Rather than a baby shower, this is about preparing parents for postpartum and supporting them by setting up the home for their little one’s debut. (Gen Z and Millennials)
Food and Beverage
- Chaos Cakes: Don’t focus on perfection–pristine is out. This trend is all about silly, funny, and crazy cake designs. Highlight employee birthdays and brand milestones, or thank your audiences for their support with a crazy cake. The wackier, the better! (Boomers, Gex X)
- Rebel Floats: This is a fun, fearless twist on nostalgia with old-school themes like soda fountains. Throw a cool party for your newsroom, or explore some local places that may have these themes already. (Gen Z and Millennials)
- Pickle Fix: The year of the pickle is here. Anything and everything that can have a pickle added will do! You could add this to any casual content and highlights. Get creative! (Gen X and Millennials)
Celebrations
- Surreal Soirees: All about infusing your space with modern surrealism and fantastic decor. Post about out-of-the-box and out-of-this-world design and aesthetics. Great for contemporary offices or events. (Gen X and Boomers)
- Rococo Revival: A frilly and flashy trend that involves tapping back into the Late Baroque period. Ultra feminine and opulent content with luxe accessories for events, fashion, food, and beauty. (Gen Z and Boomers)
Cross-Category
- Castlecore: Medieval and gothic-inspired fashion, aesthetic, and home decor is back. We’re talking castles, medals, and gothic styles. You could pair this with travel or history pieces or make it a celebratory theme. (Gen Z and Millennials)
- Dolled Up: These users love the babydoll, whimsical dollhouse themes. Tiny and mighty in decor, jewelry, fashion, and makeup. This one is pretty specific, but if you have an employee who gives off these vibes or covers an event that fits, go for it. (various demographics)
- Cherry Coded: Dark and sweet vibe with this content, including infusing cherries in menus, makeup, and mood boards. Tart is a theme here, from food to decor, products, and more. (Gen Z and Millenials)
More tips for Pinterest growth
Pinterest is a fantastic platform for finding your golden audience. This is a space full of people actively searching for your content. You just need to find them.
We have some more guides on how to use Pinterest for publishers here:
