In today’s age of social media, it is more important than ever to create engaging and visually appealing content, which is why short video content is slaying on Instagram! With over one billion monthly active users, Instagram is a powerhouse platform that businesses of all sizes should leverage. Plus, with the rise of platforms like Instagram Stories, Snapchat, and even Facebook Live, there has never been a better time to start incorporating video into your social media strategy.
Instagram is the perfect place to show your brand’s personality, give tutorials or how-tos, or even host interviews. The possibilities are endless! Here’s a look at why short video content is so important on Instagram and how your business can get started.
Increased engagement
Like any other social media platform, one of the main goals of being on Instagram is to increase engagement with your target audience. And what better way to do that than through videos? Videos are proven to be more engaging than images or text-based posts, and people are far more likely to watch a video than read an entire blog post or article. According to a study by Brid.TV, organic video posts have around 40% more comments and likes than organic images. So, posting short videos is the way to go if you want to boost your engagement on Instagram. Learn how to drive more traffic to social media in another blog here.
More reach
Another benefit of using videos on Instagram is that you’ll likely see an increase in your reach because Instagram favors video content in its algorithm—basically, videos are more likely to show up in people’s feeds than other types of content. People love sharing videos—especially if they are funny, informative, or both. By creating shareable content, you’ll increase the chance that your brand will be seen by people who don’t already follow you.
Improved brand awareness
In addition to increased engagement and reach, videos on Instagram can also help improve brand awareness. This is because people are likelier to remember a brand after watching a video than seeing an image or reading text. Remember also to create engaging visuals that catch people’s eyes.
Use relevant hashtags
Hashtags are essential for getting your content seen on Instagram, so use relevant ones in your videos. A relevant hashtag correctly targets your audience, is appropriate for the content in the post, and is not so broad that it will get lost in a sea of other content. Choosing hashtags well will help ensure that your videos appear in searches and related posts. Struggling with how to choose hashtags? Don’t worry, you can learn all about them in this post.
Repurpose video content across other platforms
Once you’ve created great video content for Instagram, don’t just let it sit there—put it to work! People love to share videos, and it is easy to repurpose across other channels like Facebook, Twitter, LinkedIn, and YouTube. By sharing your video on multiple platforms, you’ll reach a larger audience and get even more engagement for your business. True Anthem makes it easy to do this; schedule a call to see how our platform can help you.
Convert viewers
Once you have someone’s attention, it’s essential to bring the relationship to the next level. Videos provide the perfect opportunity to include calls to action like “swipe up for more information” or “click the link in our bio.” This call-to-action can direct viewers to your website, where they can learn more about your product or service and hopefully make a purchase.
As you can see, there are countless reasons you should start using short video content on Instagram. If you follow these tips, you’ll post engaging, quick video content on Instagram in no time!
