TikTok is one of the fastest-growing social media platforms, giving publishers a unique opportunity to reach new audiences. The platform pushes you to experiment and create bold content. What steps should you take to harness its potential? We’re here to show you how.
In our TikTok Showcase Webinar, you’ll learn 10 strategies to boost your engagement and get the most out of TikTok. Plus, our team will guide you through True Anthem’s new TikTok integration. A tool that simplifies your daily tasks, saving you hours every week while offering insights you can immediately put into action.
Join Ashley Carufel, Director of Customer Social Strategy & Insights, and Kate Burke, Customer Social Media Strategist, as they explore the best ways to grow your TikTok audience. Plus, True Anthem’s founder and CEO, Chris Hart, will show you how our TikTok integration can streamline your workflow and fine-tune your TikTok approach.
Why is TikTok important
TikTok continues to grow rapidly and is expected to reach 1.8 billion active users by the end of 2024. Its platform caters to younger audiences, with approximately 60% of users between 16 and 24.
Publishers benefit from platforms like TikTok in reaching younger audiences. According to Pew Research, in November 2023, 43% of U.S. TikTok users now say they regularly get their news on the platform. Among young adults aged 18 to 29, about 32% rely on TikTok for news, making it a growing source for this demographic.
Overall, TikTok is the king of viral content and creative expression. Not only is it a powerful way to engage new readers, but it also allows publishers to use the ever-popular short-form videos to captivate audiences in exciting ways.
