Pinterest is arguably the most visually appealing social media platform and hosts a pretty committed user base. Among the 522 million active users perusing the platform every month, 2024 Pinterest statistics show that around 87% want to invest in products and services if you can get them to view your content.

Visibility is crucial to finding success on Pinterest. For publishers, there is a wealth of opportunities to find readers. With the platform’s search engine capabilities and discovery tools, users can narrow their interests to a tee. But how do you get more views on Pinterest and reach your desired audience?

Increasing visibility on Pinterest starts with understanding the platform and tools provided to help you find success in this space. Pinterest wants you to find your audience, possibly more than you do. First, let’s talk about why views are important before we cover some tips for how to get more views on Pinterest to boost your online presence.

Why Pinterest views are important

Back in the early days of social media, followers were everything. The more followers you had, the more successful you appeared on a platform. In 2024, gaining more Pinterest followers is still relevant, but views are a far more sustainable goal. The more people who view your profile, the more chances you have of gaining the loyal audience you desire. 

Views can translate into followers, but they can also increase website traffic from users clicking off of the platform. Each view poses a chance for a conversion to a subscriber, reader, customer, etc. The more views your content has, the better able you are to judge what type of content is performing best and what you should be making more of to accomplish your marketing goals. 

How to get views on Pinterest

Pinterest loves aesthetically pleasing posts, but getting users to view your content will take more than that. Here are some tips you can implement to help you get started. 

Create a business account 

If your brand is not set up on Pinterest with a business account, this is the first place to start. Pinterest business accounts will generate analytics for your content that you can use to track views and other engagement metrics, including long-term performance. If you can find out which posts work best for your audience, you can increase visibility by creating more.

Visual storytelling

The main goal of this platform is to create compelling content to attract Pinterest users. The most valuable content tells a story. Aim to create content that entertains, inspires, continues, informs, and keeps your audience looking forward to coming back.

You can implement several visual storytelling techniques on platforms like Pinterest to help increase visibility: photos, videos, reels, infographics, carousel posts, memes, and GIFs. We discuss creating compelling visual stories with some basics on getting started if you need help. 

Utilize Rich Pins 

Not all Pins are equal. Rich Pins are posts that sync with your website data via a metadata code. They can drive more traffic to your account due to enhanced SEO features and are great for articles, blogs, recipes, or other long-form posts off the platform. Some Rich Pins are branded, but all include extra information that makes them easy to spot in a feed. 

Rich Pins get a boost in visibility because the algorithm prioritizes them. This increased visibility can then lead to more engagement, website traffic, and another boost in views as performance increases. 

Consistent account management 

Pinterest has great long-term potential for publishers to sustain a steady viewership, but consistency can make or break this success. It’s vital to post and engage with other accounts consistently. The more organized and predictable you are, the higher your content will rise on the feeds and searches.

Post variety

While sharing your own content is essential, your account should never be just your content. Doing so will come off as spammy and will not result in increased views on Pinterest.

Reposting and sharing other users’ content shows Pinterest that you are here to build a community and support others. Sharing other users’ posts will increase the chances of them sharing your posts, ultimately putting more eyes on your content. 

Group boards

Another great way to establish a community on Pinterest is by joining group boards. This feature allows multiple accounts to pin to one board, increasing your views and generating more click-through traffic to your website. However, be strategic with your group boards; you don’t just want to align with anyone. Ensure your board comprises like-minded brands that support and promote similar missions in your niche. 

Trends and popular niches

When it fits, try implementing features into your Pins that coincide with current Trends and popular Pinterest niches. This technique can increase views and bring new audiences to your page who may not have found you otherwise.

Pinterest Trends, in particular, are highly favored by the algorithm, so if your content fits one of these (without sacrificing quality), jump on board. 

Other ways to increase views

Pinterest is a social media platform that functions similarly to a search engine, making SEO essential to increasing views. These general SEO best practices will help the algorithm categorize and push out your content to prospective users most likely to engage with it. 

• Keywords. Use a few relevant and valuable keywords to draw in your audience. Keywords should be unique to your content and niche without being too broad. Using the right keywords can help you dominate search feeds, getting more eyes on your content. 
• Hashtags. These are not hugely popular on Pinterest, but you still need them. Choose between 3-5 strong hashtags for each post. You can use the search bar to help you see which ones are popular for your niche and highly searched. 
• Optimize. Utilize optimization techniques in every possible space on the platform. This includes your profile, title, post description, alt text, photo text, and hashtags. Any area that allows you to add text can and should be leveraged to draw your audience. 

Gain more Pinterest views with TA

True Anthem’s tool has many features that pair well with Pinterest. We can help you stay consistent, measure post-performance, analyze your content across platforms, and rank your best content to grow visibility. 
If you want to learn more about how True Anthem can help you increase your Pinterest views, request a demo to see for yourself!