True Anthem is excited to expand to TikTok and is now available in beta, and it offers even more ways to save time and streamline your social media workflows across multiple platforms. As the fastest-growing social media platform, TikTok presents a unique opportunity for publishers to engage with a new audience. 

Similar to our YouTube release, TikTok integration will allow:

• Effortless Publishing: Schedule and publish TikTok videos directly from the True Anthem platform.
• Drive Traffic: Using True Anthem’s Smartlink.bio page for TikTok, you can drive audience from TikTok to your website. 
• Centralized Management: Streamline your workflow by managing all your social video publishing, including TikTok, in one place for better efficiency. 
• Unified Analytics: Gain valuable insight into your TikTok performance alongside other social platforms using True Anthem Analytics Reporting for TikTok.

Why TikTok?

TikTok has emerged as the platform where younger audiences, particularly those aged 18-24, increasingly turn for news and information. Nearly 40% of TikTok users rely on the platform for this purpose, making it a vital space for publishers to engage with this demographic. 

The platform’s unique algorithm and short-form video format have created a space for creative expression and viral content. For publishers, this translates to a powerful avenue to connect with younger audiences and showcase content in a new way. Recognizing this potential, True Anthem enables publishers to tap into this vibrant ecosystem.

Add TikTok to your True Anthem Account 

We invite our partners to take advantage of our integration with TikTok and join our beta program to explore the possibilities TikTok has to offer. With True Anthem, publishers can effortlessly reach new audiences on TikTok and increase engagement without stretching their existing resources. If you’re using True Anthem, you can connect with your CSM today to flip the switch on this integration.

Additional Resources

We’ve compiled several resources to help you maximize this new feature. 

• The rise of TikTok as a search engine
• TikTok best practices for publishers in 2024 
• Short-form video guide
• TikTok strategy guide
• How to increase engagement on TikTok

To learn more about how True Anthem’s TikTok integration can benefit your publication, contact us today or visit our website. We’re excited to see how our partners will use this new platform to elevate their social media strategy!