Crafting engaging YouTube content to capture your online audience isn’t easy. Competition is fierce, and poor-quality videos that miss the mark won’t cut it in 2025. 

As the second largest search engine on the internet, YouTube has massive potential for publishers to reach diverse audiences. Producing high-performing videos can help you tap into these benefits. However, starting off or revamping your content strategy can be daunting. 

In this article, we’ll cover some of our favorite video creation tips for YouTube to enhance your social media strategy to help you succeed in this space. 

How to create compelling YouTube videos

YouTube has been around for a while and continues to be the bread and butter space for many brands and influencers. It not only holds true to its long-form video roots, but YouTube Shorts is also highly competitive with short-form video platforms such as TikTok and Instagram reels and has some significant benefits for publishers. 

If you haven’t dipped into the pool of YouTube yet, it may be worth working on creating a YouTube strategy before honing in on your craft. Providing quality and valuable content is everything in this space. Here are some of our favorite tips for making this happen.

Know your target audience

This may seem easy enough, but without starting with your audience, you could be shooting your best videos into the void. Knowing your audience helps you add value to your content, which users will seek out, consume, and engage. 

When making your videos, who are you targeting? Who are you trying to reach, and how will they want to view your content? These answers may differ between long and short-form content consumers, so make sure you know who your audience is in each medium.

Engaging topics

Engagement on YouTube is essential. YouTube engagement includes comments, likes, shares, subscribers, and view lengths. The more your audience engages with your videos, the better your content has of reaching over 1.5 billion monthly users and appearing on Google searches. 

This massive growth potential makes choosing the right YouTube video topic especially important. For short-form videos, this means capturing an audience quickly; for long-form videos, it means maintaining an audience throughout the video. 

Video style and format 

YouTube is a great place to increase brand awareness. You want to choose a format that appeals to your target audience, is easy to digest, and keeps their attention throughout the video. 

With video, publishers need to focus on both audio and visuals equally. We talk more about creating social media guidelines for your newsroom to help you stay consistent with your social media. A uniform approach can also help current audiences on other platforms find you in a new space. 

Utilize scriptwriting 

While scripting can sometimes get a bad rap, utilizing scriptwriting on YouTube can help elevate your videos when done correctly. Scripts are a blueprint of what you should be including in your YouTube video: dialogues, visuals, and a sequence of events they occur. 

Scriptwriting tools keep your content organized and are especially helpful in maintaining a consistent style and format across videos. They can also reduce the number of edits and reshoots, saving your team valuable time. 

Lighting and sound quality 

High-quality lighting and sound elevate how your brand appears on YouTube. You want users to see you as a leader in your industry, and a seamless viewing experience can help. When creating content, consider sound. Use high-quality microphones, lights, sound equipment, and editing tools for a great final product. 

Incorporate visual elements

Some audiences are more into visual elements than others; this all comes back to knowing who you’re speaking to. If your audience likes a little enhancement, visual elements like titles, transitions, graphic effects, and storytelling can keep your content entertaining and engaging. 

Value above all else

Whatever tips you incorporate into your YouTube strategy are nothing without providing the value your audience wants. This can include solutions to a problem, entertainment, education, and so much more. When you know your audience, you understand what they find valuable and the online experience they are searching for. 

Types of YouTube videos to try 

You may already know what content you want to publish on your channel. If not, or if you’re looking to keep it interesting, here are a few ideas for different videos to try. 

• Product or service reviews. Highlight your brand’s current products, new product launches, comparisons, and recommendations. 
• Webinars. You can host webinars on topics in your niche that include online discussions where audiences can ask questions in real time. 
• Educational videos. Share expertise in your niche, such as tutorials, training, manuals, or demonstrations. 
• Blogs and personal videos. If you have a blog, consider making a video version of it. You can also add a personal touch or behind the scenes. 
• Testimonial or success stories. Why does your audience enjoy your brand? Talk about it or have your audience jump in to participate. 

Create a video content strategy with TA

Creating amazing video content isn’t enough to impress your audience. Implementing these tips is only part of setting up a killer YouTube strategy. A successful strategy also requires planning, scheduling, distributing, and creating goals for the long term online. 

We’re here to help you and your social media team with whatever you need to help let your videos shine. Reach out to us or request a demo to see how our tool can help.