Publishers have a duty to adjust as the industry evolves, and it can be a daunting task. Audiences are ever-changing, and it can feel like chasing a moving target. As audience development strategies evolve and adapt to the future, publishers constantly test, evaluate, and try new things. Everyone is doing their best to understand the media landscape and produce the correct content for the people they serve.
To this end, True Anthem works with industry leaders to understand pain points and help them move forward. Recently, we co-hosted a webinar with The Rebooting that included Lorraine Goldberg (VP, Digital Audience at a360media), Chris Hart (CEO, Founder at True Anthem), Josh Awtry (SVP of Audience Development at Newsweek), and Brian Morrissey (Founder, The Rebooting). Together, they discussed the challenges and evolution of audience development in the publishing industry, the increase of AI in social media publishing and traffic optimization, and the importance of automation.
Lorraine Goldberg affirmed that despite the uncertainty, there is a lot of traffic to be had on existing social networks. Fine-tuning your strategy to recirculate content and maximize traffic can make a big difference in the overall success of your audience development strategies.
It all comes down to doing more with less. The panel agreed that the future of publishing involves finding ways to do more with fewer resources. Ultimately, it comes down to using tools to automate repetitive tasks while focusing on quality content.
